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Seeking Frontline Leaders

Aging Media presents the Frontline Honors, a new honors program showcasing the exemplary character and performance of frontline workers across the care continuum. The honors program is seeking innovators, service champions, and those leading the experience for residents, patients and their families, as well as their employers. This is an opportunity to identify the people reshaping the frontline experience and making key contributions — not just as individuals or businesses — but as beacons for the entire industry.

A Frontline Honoree is:
  • A dedicated, high-performing frontline worker who delivers exceptional experiences and outcomes
  • A passionate worker who knows how to put their vision into action for the good of older adults and aging industry professionals
  • An advocate for older adults, their industry and their peers

Frontline Honorees are at the top of their profession, representing the best of the best amongst their peers. They are caregivers, nurses, social workers, executive directors, and anyone else making a demonstrable difference in the care of residents, patients and their families. The nominees should be those who have not previously received many, if any, industry accolades. We are seeking top caregivers with incredible stories around their service, craft, and mission.


Hospice & Palliative Care

Hospice and palliative care leaders are guiding organizations through unprecedented change, redefining the standard of hospice and palliative care and creating new partnerships that help keep recipients comfortable during care transitions. These leaders are dedicated to patient care. By embracing innovative business, technology and care strategies that give peace of mind to everyone involved, these leaders are single-handedly transforming the hospice and palliative care experience as we know it.

Home Health and Home Care

Home health and home care leaders are helping organizations meet the increasing demand for in-home care delivery. They are tirelessly managing an industry-wide transformation, steering home health and home care businesses toward a new era in healthcare. As in-home service providers, these individuals have embraced a new suite of technology, tools, and training techniques to deliver top-level care for older adults in the comfort of their homes.

Senior Housing

Senior housing leaders are guiding organizations through the reinvention of their industry. These individuals include owners and operators, technology leaders, caregivers, and other customer-facing team members. The aging industry’s demographic boom has created new opportunities for frontline leaders to drive innovation within their organizations and provide unique experiences for residents, patients, and their families.

Skilled Nursing

Skilled nursing leaders demonstrate innovation, technological prowess and leadership within the dynamic skilled nursing industry. These individuals include owners and operators, technology leaders, clinical operations staff, care delivery team members, and other customer-facing staff. Skilled nursing frontline leaders are raising the bar for patient care in homes and healthcare facilities across the country.

Behavioral Health

Behavioral health leaders are setting a new precedence for innovation and care across the industry. Through the adoption of new tactics, technologies, and care practices, they have set a new standard of excellence in the behavioral health space. These leaders are at the forefront of behavioral health’s rapid transformation, maximizing both the clinical and operational efficiency of organizations throughout the United States and the world.

Important Dates


Open for Entries


Early Bird Deadline


Final Deadline


Winners Announced


The Frontline Honors program is open in the following categories:

  • Home health and home care
  • Senior living and senior housing
  • Skilled nursing and long-term care and therapy
  • Hospice and palliative care
  • Behavioral health

Frequently Asked Questions

Who is eligible for a Frontline Honors nomination?

We are seeking submissions from providers, owners, operators and health systems that employ frontline staff with a minimum of three years experience in a given industry, who are delivering exceptional care, leading by example and who demonstrate a passion for and commitment to the business of post-acute and senior care.

Are agency workers eligible?

We are seeking only those who are directly employed by an organization.

All frontline workers are important. What makes this program different?

We are seeking the best of the best, those with many years of experience, consistent enthusiasm, a dedication to their organizations, their patients and residents, team members and more. While we applaud all frontline workers doing their best, we are seeking those individuals who rise above the rest and have a great story to tell about their dedication to service.

How much does it cost to submit an entry for the Frontline Honors program?

Early bird entries cost $450 USD through November 17, 2023. Entries submitted from November 18 to December 20, 2023 cost $550 USD. Payment method is by credit card only. 

Failure to pay the entry fee will prohibit consideration of the application to the Frontline Honors program.

I’m not an owner, operator, agency, provider or health system. Can I still enter?

No. We are not accepting vendor nominations for the Frontline Honors. If you have further questions, please email us at [email protected].

I work for a large organization or a franchise. Will you accept more than one entry for our organization?

Yes. We will accept a maximum of two (2) nominations for individuals from any organization. Once the limit is achieved, any subsequent nominations received will be notified that the maximum number of submissions has already been reached for the annual program.

What information is required for my submission?

  • Fully complete the Frontline Honors entry form
  • Submit a written statement outlining the nominee’s qualifications that address the judging criteria for the program (Max of 500 words)
  • Provide a current resume or CV (PDF or Word format)
  • Submit a high-resolution headshot of the nominee
  • Provide a minimum of two (2) professional letters of recommendation describing why the nominee excels as a frontline worker based upon the competition’s criteria. Include contact information.

All information provided may be published or used as part of the Honors program. Do not submit private information or any information that you do not have permission to share publicly.

Are these honors for individuals working in the ‘for-profit’ sector only?

No. We encourage those working in for-profit, non-profit or public/governmental agencies to apply for the program.

Do prior honors or credentials matter?

The editorial team will take prior honor or credentials into consideration, along with submitted letters of nomination, resumes, letters of recommendation, and other submission materials as they determine who will receive Frontline Honors.

Can a group of individuals be nominated together?

No. We are looking to highlight an individual’s contributions.

Can I enter if I’ve received other industry recognition and honors for work in my field?

Yes, but we encourage submissions for individuals who may not have previously received other awards or accolades.

We are a startup/small business. Can we nominate someone not part of the frontline staff?

No. We ask that we limit this to those individuals directly serving patients, residents, and their families.

Can someone who has won a Frontline Honors award in the past be nominated again?

We kindly ask that anyone who was nominated and won in previous years should not be nominated again.

Am I eligible even if I work at an organization outside the United States?

Yes. We accept submissions from those working at organizations outside of the United States.

Who makes the final selection of the members of the Frontline Honors Class of 2023?

The editorial team for each appropriate Aging Media Network vertical — Home Health Care News, Hospice News, Palliative Care News, Senior Housing News, Skilled Nursing News, and Behavioral Health Business — reviews and determines the Frontline Honors class for each respective category/publication.

Will I know who evaluated and voted for each nomination?

No. The evaluation process is confidential.

Can I review the submissions and scores of the entire applicant pool?

No. All submissions are confidential and submission data is not shared.

Is the 500-word statement to be written by the nominee or by the person submitting the nomination?

Typically the statement is written by the person submitting the nomination.

Where are the official rules?

You can view the official Competition Details and Terms here.

Who do I contact with additional questions?
What if the nominee doesn’t have a resume or professional headshot?

If a resume is not provided, the judges will have to rely more on the letters of recommendation. A selfie or similar will work in place of a headshot, however, the photo must be high-resolution.